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The gene explains natural evolution and survival, while the meme explains cultural evolution and survival.
While genes compete to get copied when plants and animals reproduce, memes compete to get stored in our memories and passed on to someone else.
The memetic approach is to ask why these particular memes spread.
As the building blocks of culture, memes influence every aspect of human behaviour.
Benzon is dismissive of accounts of evolution of culture that rely on memes being intentional states.
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